Sniff out what the feed rewards.

Plain guides to pet UGC for brands: hooks, briefs and ad rights.

Tank buried under a green blanket on the bed, only his face poking out

Why the feed buries pet ads, and how a hook digs them out

The algorithm never tastes your treat. All it sees is the swipe. Here's how to win the first 3 seconds.

Hooks3 min read
Tank sitting in his round dog bed, staring out the window

How to brief a pet creator, no deck required

A bad brief costs you a round of edits. A good one fits in a text. Here's what to put in and what to leave out.

Briefs3 min read
Tank sitting up like a person in teal pajamas on a leather couch

Usage rights, exclusivity and whitelisting, explained

You bought the video. Can you run it as an ad? The plain-English answer, before the fine print bites.

Paid ads3 min read

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Send the product. Tank fetches the rest.

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